E*TRADE is a leading financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company has long been at the forefront of the digital revolution, focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants. Founded on the principle of innovation, E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance—over the phone at two national branches and in-person at 30 E*TRADE branches across the United States.
Project Detail:
• ETRADE Design Standard Guideline
• New Account Quick Start Guide
• Online Email and Web banner campaigns
Primary Focus:
• Concept and Design
• Production and Design
• Liaison Customer Service
• Leadership and Talent Management
• Strategy and Brand Vision
• Organizing/Archiving
• Managed a Team of in-house Graphic Web Designers
