Oversee development of marketing concepts and delivery of projects that enhance brand equity. Collaborate with designers on website content development, visual design, print ads, and marketing collateral. Drive delivery of projects from beginning to end and proactively facilitate resolution of production issues.
Lead development of website, visual design and print design concepts. Coordinate resolution of production issues and serve as go to person for all artists, writers, printers and external vendors. Supervise and direct activities of production artists. Engage with clients to gain insights on desired outcomes and drive creative process.
Established and maintained a recognizable, trusted brand ensuring its appropriate evolution in line with business and competitive strategy. Developed and drove positive online customer experience for existing and new site applications in line with organizational standards. Successfully led multiple web projects, visual design, developed functional prototypes, and drove business development partnership initiatives. Collaborated with multi-functional teams to understand business needs and deliver final outcomes.
Lead development of website, visual design and print design concepts. Coordinate resolution of production issues and serve as go to person for all artists, writers, printers and external vendors. Supervise and direct activities of production artists. Engage with clients to gain insights on desired outcomes and drive creative process.
Directed an internal team and oversaw execution of creative projects from external vendors and agency partners. Led collaboration of all marketing stakeholders on trade and consumer projects. Applied expertise and innovative approaches in turning problems into opportunities and positive outcomes.
Spearheaded development of long-term brand strategy of visual messaging by overseeing production of campaign collaterals and launch campaign websites. Aligned project managers and online design teams to ensure simultaneous delivery of outcomes. Addressed workflow, design quality issues and drove innovation. Managed team of visual designers and production artists by providing conceptual art direction.
Coordinated daily operations and managed multiple projects concurrently from planning phase to close out. Utilized production matrices and other industry tools to effectively organize the team.
Applied innovative thinking and industry expertise to develop and deliver strategic branding projects for use in new product launches, visual design, corporate identity guides and corporate websites. Served as brand conscience of the department and formulated creative design production processes. Set and oversaw achievement of design/information architect group vision and goals. Mentored a team of graphic designers, production artists, information architects, and in-house photographer in the development of a dynamic and competitive website and print material.
Corio, Inc. (San Carlos, USA); Muccino Design Group (San Jose, USA); Silicon Graphics (Mountain View, USA); Lai Venuti & Lai Advertising (Santa Clara, USA); Yan Design (San Francisco, USA); VeriFone, Inc. (Redwood City, USA); Grapho Limited, Hill and Knowlton Far East (Hong Kong, China); Quicksilver (Hong Kong, China); Graphic Communication Ltd (Hong Kong, China); Compu-Ad Center Ltd (Hong Kong, China); Graphic Atelier Ltd (Hong Kong, China); Femina Magazine (Hong Kong, China); and BBC (London, England).
